Stylist Elixir | Last Updated: 5th February 2026

Stylist Elixir: 2nd Floor, 48 West George Street, Glasgow, Lanarkshire G2 1BP, United Kingdom

This Privacy Policy explains how Stylist Elixir ("SE", "we", "us", "our") collects, uses, stores, and protects your personal information when you use our services, visit our website, or interact with us in any way.

By using any SE service, you agree to the collection and use of information in accordance with this policy. If you do not agree with this policy, please do not use our services.

1. Who We Are

Stylist Elixir is operated by Emily Susan Tighe as a sole trader based in the United Kingdom. We provide educational content, mentorship, and community support for fashion creatives.

Our services include but are not limited to: The Studio of Stylist Elixir (SOSE), The 6-Week Fashion Mentorship Program, The One-Day Intensive Workshop, SE Sessions (1:1 calls), Substack newsletter, Instagram content, mini-courses, standalone courses, cohort-based programmes, digital guides and downloadable resources (including The Guidebook), templates and toolkits, bundles and packages, live and in-person events, and any future products or services.

Data Controller: Emily Susan Tighe, Stylist Elixir

Contact Email: emily@stylistelixir.com

Website: stylistelixir.com

2. What Data We Collect

2.1 Information You Provide Directly

When you interact with SE, you may provide us with:

Identity Information: Name, username, profile picture

Contact Information: Email address, phone number (if provided)

Payment Information: Payment card details, billing address (processed securely by third-party payment providers - we do not store full card details)

Account Information: Login credentials, account preferences, membership status

Professional Information: Career history, business details, portfolio information, styling experience (as voluntarily shared by you)

Communication Data: Messages, emails, feedback, questions, comments you send to us or post in community spaces

Programme Participation Data: Course progress, assignment submissions, call attendance, engagement metrics

2.2 Information Collected Automatically

When you visit our website or use our platforms, we may automatically collect:

Technical Data: IP address, browser type and version, operating system, device information

Usage Data: Pages visited, time spent on pages, click patterns, navigation paths

Location Data: General geographic location based on IP address (country/region level)

Cookie Data: Information collected through cookies and similar technologies (see Section 9)

2.3 Information from Third Parties

We may receive information about you from third-party platforms you use to access SE services, including Mighty Networks, Substack, Stripe, PayPal, and social media platforms.

3. How We Use Your Data

We use your personal data for the following purposes:

3.1 To Provide Our Services

Processing your membership and programme enrolments

Delivering course content, resources, and materials

Facilitating 1:1 calls and group sessions

Managing your account and access to platforms

Processing payments and refunds

Sending service-related communications (confirmations, reminders, updates)

3.2 To Improve Our Services

Analysing how our services are used

Developing new content and features

Understanding our audience and their needs

Troubleshooting technical issues

3.3 To Communicate With You

Responding to your enquiries and support requests

Sending newsletters and marketing communications (with your consent)

Notifying you of changes to our services or policies

Sharing relevant opportunities, events, or announcements

3.4 To Protect Our Business

Enforcing our Terms & Conditions

Preventing fraud, abuse, or misuse of our services

Complying with legal obligations

Protecting our rights and the rights of other users

4. Legal Basis for Processing (UK GDPR)

Under UK GDPR, we process your data based on the following legal grounds:

Contract: Processing necessary to fulfil our contract with you (e.g., delivering services you have purchased)

Consent: Where you have given clear consent for us to process your data for a specific purpose (e.g., marketing emails)

Legitimate Interests: Processing necessary for our legitimate business interests, provided these do not override your rights (e.g., improving our services, preventing fraud)

Legal Obligation: Processing necessary to comply with legal requirements (e.g., tax records, responding to legal requests)

5. Use of AI Tools

5.1 AI-Assisted Operations

SE uses artificial intelligence (AI) tools to assist with business operations. This includes but is not limited to Claude, developed by Anthropic.

AI tools may be used for:

Content creation, editing, and development

Administrative tasks and business operations

Research and information gathering

Drafting and reviewing communications

Programme planning and development

Answering general queries and providing support

5.2 What Data May Be Processed

When you interact with SE, general information may be processed using AI tools, including:

Questions you ask and topics you discuss

Your business situation and goals (as shared by you)

Programme participation and progress information

Feedback and general communication

5.3 Data Protection Measures

SE does not input sensitive personal data into AI tools. This includes:

Financial details (bank accounts, card numbers)

Health or medical information

Passwords or security credentials

Government identification numbers

Sensitive personal data as defined under GDPR

5.4 AI Data Retention

AI tools used by SE (such as Claude by Anthropic) do not retain conversation data after sessions end, in accordance with their respective privacy policies. Conversations are not used to train AI models.

By using SE services, you consent to the use of AI tools as described in this section. If you have concerns about AI processing, please contact us before enrolling in any SE programme.

6. Third-Party Data Processors

To deliver our services, we work with third-party providers who may process your data on our behalf. These include:

6.1 Platform Providers

Mighty Networks - Hosts The Studio of Stylist Elixir (SOSE) membership platform

Substack - Delivers our newsletter and paid subscription content

Wix - Hosts our main website

6.2 Payment Processors

Stripe - Processes card payments securely

PayPal - Alternative payment processing

Klarna - Payment plan provider

6.3 Communication Tools

Zoom (or similar) - Video calls and live sessions

Calendly (or similar) - Appointment scheduling

WhatsApp/Meta - Group messaging and community support

Instagram/Meta - Social media communication

6.4 Project Management & Recording

ClickUp - Project management, task tracking, and storage of recorded sessions. Recordings of live calls, mentorship sessions, and workshops may be stored in ClickUp for programme delivery and member access.

6.5 AI Tools

Claude by Anthropic - AI assistant for content and operations

6.6 Analytics

Google Analytics (or similar) - Website analytics and usage tracking

Each third-party provider has its own privacy policy governing how they handle your data. We encourage you to review their policies. We only work with providers who offer appropriate data protection measures.

7. Who We Share Your Data With

We do not sell your personal data to third parties.

We may share your data with:

Service Providers: Third-party processors who help us deliver our services (as listed in Section 6)

Legal Requirements: When required by law, court order, or government request

Business Protection: To enforce our Terms & Conditions, protect our rights, or investigate potential violations

Business Transfer: If SE is acquired or merged with another business, your data may be transferred as part of that transaction (you will be notified of any such change)

8. International Data Transfers

SE is based in the United Kingdom. Some of our third-party service providers are based outside the UK, including in the United States and European Economic Area (EEA).

When your data is transferred outside the UK, we ensure appropriate safeguards are in place, including:

Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO)

Transfers to countries with adequate data protection laws

Binding corporate rules or other approved mechanisms

9. Cookies & Tracking Technologies

9.1 What Are Cookies

Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember your preferences, and understand how you use the site.

9.2 Cookies We Use

Essential Cookies: Required for basic website functionality (e.g., login, security)

Analytics Cookies: Help us understand how visitors use our website (e.g., Google Analytics)

Functional Cookies: Remember your preferences and settings

Marketing Cookies: Track your activity across websites to deliver relevant advertising (if applicable)

9.3 Third-Party Cookies

Our website may contain cookies from third parties, including social media platforms (Instagram, Facebook), payment providers, and analytics services. These cookies are governed by the respective third parties' privacy policies.

9.4 Managing Cookies

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website and services.

10. Recorded Sessions

10.1 What We Record

SE records live sessions for programme delivery purposes. This may include:

Live group calls and mentorship sessions

Workshops and training events

Live Q&A sessions

SOSE live events and workshops

10.2 Purpose of Recording

Recordings are made to:

Provide access to members who cannot attend live

Allow members to review content

Deliver programme materials as promised

10.3 Storage & Access

Recordings are stored in ClickUp and/or the relevant programme platform (e.g., Mighty Networks, Zoom cloud). Access to recordings is limited to enrolled members of the relevant programme.

10.4 Your Participation

By participating in live sessions, you consent to being recorded. If you do not wish to appear in recordings, you may turn off your camera and remain muted, or attend via the recording only. Your name may still appear in participant lists.

SE is not obligated to edit recordings to remove individual participants. If you have concerns about being recorded, please discuss with SE before the session.

10.5 Recording Retention

Recordings are retained for the duration of the programme plus a reasonable period to allow member access. Mentorship programme recordings may be retained for the 6-month access period. SOSE recordings may be retained while content remains relevant.

11. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

Active Membership/Programme: Data is retained while you are an active member or participant

After Cancellation: Basic records may be retained for up to 7 years for accounting, tax, and legal compliance purposes

Marketing Data: Retained until you unsubscribe or request deletion

Communication Records: May be retained for dispute resolution and customer service purposes

After the retention period, your data will be securely deleted or anonymised.

12. Your Rights Under UK GDPR

Under UK data protection law, you have the following rights:

Right to Access: Request a copy of the personal data we hold about you

Right to Rectification: Request correction of inaccurate or incomplete data

Right to Erasure: Request deletion of your data ("right to be forgotten") in certain circumstances

Right to Restriction: Request that we limit how we use your data

Right to Data Portability: Request your data in a structured, commonly used format to transfer to another service

Right to Object: Object to processing based on legitimate interests or for direct marketing

Right to Withdraw Consent: Where we process data based on consent, you can withdraw consent at any time

To exercise any of these rights, contact us at emily@stylistelixir.com. We will respond to your request within 30 days. We may need to verify your identity before processing certain requests.

Please note that some rights may be limited where we have a legal obligation to retain data or where exemptions apply.

13. Marketing Communications

12.1 What You May Receive

If you have opted in or purchased from us, you may receive:

Newsletters and educational content

Information about new programmes, products, or services

Special offers and promotions

Updates relevant to your membership or programme

12.2 How to Unsubscribe

You can unsubscribe from marketing communications at any time by:

Clicking the "unsubscribe" link in any marketing email

Emailing emily@stylistelixir.com with your request

Managing your preferences in your Substack account settings

Please note that unsubscribing from marketing does not affect essential service communications (e.g., payment confirmations, programme updates).

14. Data Security

We take reasonable measures to protect your personal data from unauthorised access, loss, or misuse. These include:

Secure payment processing through trusted providers (Stripe, PayPal)

Password-protected accounts

SSL encryption on our website

Limited access to personal data on a need-to-know basis

Regular review of security practices

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. You are responsible for keeping your login credentials confidential.

15. Children's Privacy

SE services are intended for individuals aged 18 and over. We do not knowingly collect personal data from children under 18. If you believe we have inadvertently collected data from a minor, please contact us immediately at emily@stylistelixir.com and we will delete it.

16. Links to Third-Party Websites

Our website and communications may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal information.

17. Testimonials & Public Content

17.1 Use of Testimonials

By participating in SE programmes, you grant us permission to use your feedback, testimonials, results, and success stories for marketing purposes. This may include quotes, screenshots of messages (anonymised unless you consent to identification), and case studies.

17.2 Anonymisation

Testimonials are anonymised unless you provide explicit written consent to be identified by name. If you do not wish your feedback to be used, notify us in writing at emily@stylistelixir.com.

17.3 Community Posts

Content you post in SE community spaces (SOSE, WhatsApp groups) may be visible to other members. Please be mindful of what personal information you share in these spaces.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons.

When we make changes, we will update the "Last updated" date at the top of this policy. For significant changes, we may notify you by email or through our platforms.

We encourage you to review this policy periodically. Continued use of our services after changes constitutes acceptance of the updated policy.

19. Complaints

If you have concerns about how we handle your data, please contact us first at emily@stylistelixir.com. We will do our best to resolve your concerns.

If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

Website: ico.org.uk

Helpline: 0303 123 1113

Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

20. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Email: emily@stylistelixir.com

Website: stylistelixir.com

Stylist Elixir | Last Updated: 5th February 2026

Stylist Elixir: 2nd Floor, 48 West George Street, Glasgow, Lanarkshire G2 1BP, United Kingdom